An initiative between federal and provincial governments and the tourism industry pool their advertising resources to promote Atlantic Canada to markets in the northeastern United States and overseas that would be largely inaccessible individually.
T ACTP will invest almost $4.8 million in US marketing initiatives, and an additional $587,000 overseas.
In Atlantic Canada tourism continues to be one of the fastest-growing economic sectors.
It supports 9,600 businesses and provides full-time equivalent employment to 57,000 Atlantic Canadians.
Between 2012 and 2014 overnight international arrivals to Atlantic Canada increased by 8.9 per cent and revenues grew by 15.8 per cent, and preliminary estimates indicate positive growth from U.S. and overseas visits to the Atlantic Provinces in 2015 and 2016.
ACTP focuses on increasing reach and frequency of provincial brand marketing in targeted international markets; sharing knowledge and learning opportunities; maximizing marketing efficiencies and financial prudence; and increasing access to information, market intelligence, and market knowledge.